At the beginning, PagineGialle was a simple, yet efficient and fast app for searching businesses on the local yellow pages.
Over the years, numerous features have been added: augmented reality, integration with Skype, integration with turn-by-turn navigation apps, calendars, special offers, and much more.
All while preserving the performance and stability of one of the most used apps in Italy.
Ovolab's role has been key in designing the product, its UI and user experience. In defining the primary features in each version. In helping shape the web services on the back end.
SEAT has provided its own map engine, based on unique cartography and satellite imagery.
Together, Ovolab and SEAT have refined the product by iterating over many revisions - often also creating special editions, such as a summer edition with a focus on summer activities and water sports.
And Ovolab keeps assisting SEAT on the evolution of the product, spotting opportunities for new features and trends in customer needs.